Review the different Automation Anywhere homepages to boost engagement, sentiment, and reactions to the page.
Overview document:
| Business KPIs | Design Qs | Design KPIs | What questions do we want answered? | UX Metric |
|---|---|---|---|---|
| Brand Sentiment and Trust | Narrative Clarity | Page Comprehension | Does the New Homepage Establish Us as the Go-To for AI and Automation Orchestration? | Comprehension |
| Reaction | ||||
| Engagement Rate | ||||
| Success Rate | ||||
| Sentiment | ||||
| Likelihood to Schedule Meeting | CTA Placement | Primary CTA Conversion Rate | Is Our Value Proposition Clear? | Reaction |
| Clarity of Value Proposition | Product Graphics Alignment with Copy in "How" Section? | Is Our Differentiation Clear? | Comprehension | |
| Likelihood to Recommend or Pursue More Information | Top "Dirty Socks" Message Effectiveness in Communicating the Big Problem Solved by AI and Automation | 5s Comprehension | • Do we Clearly Communicate to Both Executive-Level Business Leaders and IT? |
• What is the Best Nomenclature for AI Agents X Automation and the Value Derived from Combining the Two?
• Do We Lead with AI Agents? Can We Say "Agentic Process Automation?" and Define the Category? | Comprehension Engagement Rate Success Rate Sentiment
Comprehension
Engagement Rate
Success Rate Sentiment
Preference
Comprehension
Engagement Rate
Success Rate Sentiment
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